Social Media and What’s in the Bible

When planning the launch of a new brand like What’s in the Bible?, there are a thousand discussions about marketing spend and messaging and how to reach your audience. We knew when we started this adventure that our message was different than any other kids’ product we’d ever seen (It’s for families! It’s about Bible literacy! It’s not Bible stories, but it’s the WHOLE Bible!) and so our message had to be bigger, better, and broader than any other kids’ product launch that we had seen.

We’re trying this thing called Social Media, and so far it’s working. Every day, through Facebook and Twitter, this blog, Phil’s blog, and one hundred blogs from the Tyndale blog tour, we get to interact directly with parents, grandparents, children’s ministry leaders, pastors and fans about What’s in the Bible. It makes our job fun, and it helps us accomplish our end goal: to teach kids and families about the Bible. We get to answer questions, start debates, address concerns, and share the encouragement you all give us about what we are doing.

We were flattered by this blog from Calum Henderson about What’s in the Bible’s use of Social Media. He calls it amazing; we call it fun! He also gives some great pointers about using some of our ideas for your own Social Media campaigns.

We love Social Media! And it feels like Social Media loves us … or at least, people like you who use Social Media love us!  And, as people who use Social Media, we’re going to ask you to help us with a few things!

1) Do you follow us on Facebook and Twitter? You should!

2) We’ve got more than 4200 Facebook fans, and we’ve promised all of them that if they help us reach 5000 fans, we’ll give them all a 20% discount on the music from DVDs 1 & 2. You know you want to be a part of it … Tell all your friends to become a fan!

3) We need 100 people to do some hardcore Social Media-ing for us. In return, we’ll give you a copy of DVD 1 and a CD or a buy-one-get-one free coupon for our store. Interested? Find out more here.

Do you like what we’re doing? Hate what we’re doing? Wish we did more? Less? Let us know!

Comment on a post
10 comments
Donna
Donna

I learned about What's in the Bible through social media. I saw it tweeted about first, then connected on facebook. I am already a huge fan. Can't wait to own the whole line and even more excited to see the curriculum!

Paul
Paul

I'll have to give you credit that yall are certainly taking advantage of social media. :)

Matt
Matt

You guys are doing a fantastic job using the social network.

Kendra aka The Meanest Momma
Kendra aka The Meanest Momma

Social Media is a great tool - glad you guys are taking advantage. It would be nice to see a list of your "blog tour" - i found a few entries via search but was hoping to see the full list (I'd also gladly participate if you want more buzz).

Kim
Kim

GREAT JOB! All of my family (including the parents!) fell in love with these DVD's...we started with the CD before church and couldn't wait to get home to watch the DVDs! Kudos!

Kyle
Kyle

Hey guys, just wanted to say that I support what you are doing and agree with everything. Keep up the good work :)

Jennifer Gardner
Jennifer Gardner

Very interested to see how this social media campaign does for you and whether it helps drive sales. Seems like a great DVD and I hope it does well!

mike
mike

Thank you for making it easier for my children to be taught of the Lord.